快速消费品行业市场设备管理和深化

Management and Deepening of Fast Consumable Commodity Market Equipment

随着人民生活水平的提高,外资企业的不断引进,快速消费品行业(饮料、啤酒、奶制品等)得到迅速发展.各生产企业根据快速消费品的特点,为保证本行业产品在市场销售过程中的质量和给广大消费者提供饮用本行业产品畅快无比的感受,都花巨资向市场投放了既能使产品质量得到保证、又能提高品牌显现和广告效果的市场设备(指摆放快速消费品行业产品而特制的展示柜、水柜、现调机、预调机等设备).

To guarantee the quality of products during market sale process, the enterprises invest large amount of money on market equipments that can both enhance brand and improve advertisement effect according to the fast consumable commodity characteristic. How can both put market equipment unceasingly to satisfy the market requirement of customers and guarantee the normal operation of market equipment and the property security has became the question urgently needed to resolve in the market equipment management.