“黄金周”旅游可持续发展的关键

Key to Sustainable Development of "Golden Week" Tourism

具有中国特色的“黄金周”,是为拉动内需和重视人们闲暇而由政府统一规划的假日制度。随着我国“黄金周”旅游进入理性阶段,旅游所具有的本真休闲功能逐渐为人们所重视。旅游的经济功能必须以休闲作用为前提和内核。本文在分析“黄金周”旅游所面临的困境的基础上,提出了相应的战略选择,其中“黄金周”功能的准确定位是假日旅游可持续发展的关键。

The “golden week” with the Chinese characteristics is the holiday system that is planned by the government for stimulating economics and improving people＇s leisure. With the entrance of China into the rational stage people will pay more attention to leisure function of tourism itself gradually. The economical function of tourism must take the leisure function as the premise and the essence.Based on analyzing the difficult position of “golden week”tourism, this paper proposes the corresponding strategic choice. The key is the accurate function localization of “golden week”, which can cause the sustainable development of holiday tourism.