战略联盟中的信用综合评价

A Study of Comprehensive Evaluation Method for the Credit

企业信用是企业间建立战略联盟的重要条件之一,而承诺是信用的重要组成部分。本文系统地分析了影响承诺的主要因素,构建了承诺的综合评价模型,并建立了相应的评价指标体系。在此基础上,从制造商的角度出发,以汽车行业为实例,通过测度分销商对制造商的承诺水平反映其信用等级,为制造商选择和评估能够与其形成战略联盟的分销商提供依据。文章应用8种评价方案对采集的数据进行定量比较分析,结果显示逐层主成分分析法能较好地综合评价分销商承诺水平。

Credit is a main concern for building strategic corporation partners. Commitment forms the major part of credit. In this paper, the elements affecting commitment are analyzed, and a comprehensive evaluation model as well as the related index system is then constructed. The automobile industry is taken as an empirical research of commitment that is analyzed from the manufacturer＇s point of views. The potential strategic partners can be chosen and evaluated by the manufacturers through measuring the distributor＇s credit level, which is represented by their commitment level. 8 evaluation schedules are applied to those samples to compare the commitment level quantitatively the results show that the principal component analysis method is a suitable way to comprehensively evaluate the commitment level of distributors to manufacturers.