摘要
产品的营销概念表达了从市场营销或消费者的角度对产品的理解。从产品的营销概念的演变、与市场定位的差异以及其发展趋势入手,分析讨论产品营销概念对企业市场营销活动的影响和利用价值,对当今市场营销的实践具有启发意义。
The product marketing concept expresses the understandability for the product from the angle of market marketing or consumers, it has the meaning to the nowadays market marketing practice to analyze and discuss the product marketing concept to the influence and using value of the business enterprise market marketing activity.
出处
《湖北财经高等专科学校学报》
2005年第6期19-21,共3页
Journal of Hubei College of Finance and Economics
关键词
产品的营销概念
市场定位
产品无差异化
the marketing concept of the product, market fixed position, the product makes no difference
