旅游、旅游体验和符号——对相关研究的一个评述

Tourism,Tourist Experience and Signs: A Review of Related Studies

本文认为旅游现象的内核是旅游体验,而旅游体验在本质上可以看成是旅游者对符号的解读,将符号的解读和建构纳入旅游体验的研究视野当中,这在国外也是一个比较新颖的议题。为此,本文梳理了国内外旅游体验研究和旅游符号学的研究成果,发现这两个领域的研究现状还比较薄弱,尤其就国内而言,旅游符号学的研究几乎还是一片空白,对旅游体验的关注也远远不够,迫切需要更多学者将目光投射到这两个领域当中来。

The paper points out that travel experience is the core of tourism, and the essence of travel experience is travelers＇ interpretations of signs. The study of the constructions and interpretations of signs however is a new area even abroad. This paper summarizes the literatures on tourist experience and tourism semiotics and finds very few serious literatures of this kind. And the situation is still worse in China. This can be proved by next to zero studies on tourism semiotics and little attentions paid to the study of tourist experiences. Therefore, the authors urge that more researchers should shift their attentions to these two areas of study.