摘要
在分析中国商业银行零售业务现状和顾客行为分析问题的基础上,结合K-m eans算法和顾客行为细分方法,提出基于K-m eans算法的中国零售业务的顾客行为细分模型,并结合中国商业银行的个案,进行了我国商业银行零售业务顾客行为细分的实证研究。
On the basis of analyzing the status of commercial bank retail business in China and the problems of the analysis of customer behavior, this paper combined the K-means arithmetic and customer behavior method and put forward customer behavior segmentation model of commercial bank retail business in China based on K-means Arithmetic. At the same time, combining the specific case of a Chinese commercial bank, it did the empirical study on customer behavior segmentation of commercial bank retail business in China.
出处
《系统工程理论方法应用》
北大核心
2005年第6期502-505,共4页
Systems Engineering Theory·Methodology·Applications
基金
上海财经大学现代市场营销研究中心资助项目
