摘要
自1971年4月星巴克咖啡创始店在美国西雅图开业以来,星巴克咖啡已成为一个世界性咖啡品牌,星巴克从一间小小的咖啡屋发展成为国际最著名的咖啡连锁店的品牌,其成功是由于它的“星巴克文化”的成功塑造和传播。
Since the first shop of Starbucks coffee was opened in Seattle, America, in April 1971, Starbucks coffee has been a famous brand of café in the world. How has it developed from a small café shop to a world - famous brand of café The author believes that the answer lies in the creation and spread of the Starbucks culture.
出处
《上海商学院学报》
2005年第3期24-26,共3页
Business Economic Review
