摘要
广告是广告商与消费者之间的一种特殊的语言交际形式，它不仅具有促进商品流通的经济功能，而 且具有较高的语言审美价值。本文从增强语言的可信度、引发人们的形象思维等方面探讨了数词在日语广告句中 的语用修辞效果。
Ads is a special linguistic communication between advertiser and consumers, ads have not only the economic function of promoting commercial sale, but also have highly linguistic aesthetic value. This paper discusses the numbers and the pragmatic effect in Japanese ads from the aspects of enhancing the credible ability and cultivating the conceptual thinking of ads.
出处
《广东技术师范学院学报》
2005年第5期67-69,共3页
Journal of Guangdong Polytechnic Normal University
关键词
数词
日语广告
语用效果
numbers
Japanese ads
pragmatic effect
