摘要
内部营销是现代管理理论的深化和发展,将内部营销理论引入图书馆内部,是图书馆提升服务质量的哲学。
The author thinks that using internal marketing strategy is the key to achieving success in library management. The introduction of internal marketing strategy to library management is the philosophy to improve the quality of library service.
出处
《农业图书情报学刊》
2005年第9期53-55,共3页
Journal of Library and Information Sciences in Agriculture
关键词
图书馆管理
服务质量
内部营销
library management
quality of service
internal marketing
