商品化权本质论

On Nature of Merchandising Right

把一些具有知名度和吸引力的形象进行二次开发应用于商业使用的权利,称为商品化权。商品化权有巨大的商业价值。这种权利将来源于智力劳动的,经传播具有一定声誉、能产生和满足一定消费需求的特定权利要素的各类形象,转借其影响力,结合于商品或服务的商业化利用。商品化权是一种新型的知识产权。

Right of applying some famous and attractive images or figures, etc, to commercial affairs is called merchandising right . This kind of right of using images to business is called commercializing right, which comes from intelligible labor that has certain good reputation through spread. The various images can produce and satisfy certain consumptive demands and they are particular right elements. They turn to borrow its influence and to alienate, combine merchandise with service to commercialize exploitation. Commercializing right is a kind of newly arisen and newly intellectual property right.