摘要
行为经济学和实验经济学目前已发展成为西方经济学界的两个主要分支,并对传统经济学本身的理论基础、研究内容和具体方法都提出了一定的挑战:展望理论相对于预期效用理论更准确地描绘了决策人在不确定环境下的决策行为;诱生性价值判断法为更准确地研究人类行为提供了方法论基础。由于经济学从一开始就是管理学研究的理论基础和具体方法,因此这些新成果必将在思想和方法上为管理学研究注入新的活力。
Behavioral economics and experimental economics have become two major branches of western economics, and they pose challenges toward the theoretic foundation, research content and method of traditional economics itself. Prospect Theory has taken important steps towards a more accurate description of individual behavior under risk, inducing value judgment provides fundamental methodology in researching human behavior more accurately. As economics, from the very start, is the theoretic foundation and specific method of management studies, these new findings are bound to bring fresh blood to management studies both in ideas and methods.
出处
《广东商学院学报》
2005年第6期77-83,共7页
Journal of Guangdong University of Business Studies
基金
国家自然科学基金资助项目(70372034)
关键词
行为经济学
实验经济学
认知心理学
诱生性价值判断法
behavioral economics
experimental economics
cognitive psychology
induced value judgment