城市旅游吸引力结构分析与竞争力研究

On the Competitiveness and the Attraction Structure of City Tourism

城市旅游吸引力及其各组合要素是吸引外地游客前来旅游消费和拓展旅游流的核心要素, 它对于促进城市旅游业的发展和提高城市综合竞争力也具有非常重要的意义。本文通过影响城市旅游吸引力因素的分析,强调认为必须加强吸引力要素结构优化、加强关联性附加值高的要素延伸开发,并强化树立品牌竞争优势来提升城市旅游竞争力。

City tourism attraction and building up elements are the key elements of attracting tourists to the destination and enlarging tourism flows, and there is great significance of promoting tourism development and raising the synthetic competitiveness. The paper analyzes the synthesis, structure, system, and layer of tourism attraction, and it is believed that city managers should strengthen the structure amelioration of attraction elements, strengthen the extended development of related elements and erect the spatial image of cities.