文化全球化与本土化的互动——麦当劳与中国饮食案例分析

On the interaction of cultural globalization and indigenous assimilation——A case study of MacDonald's in China

文化全球化与本土化的关系问题是当前全球化中的一个热点问题,代表西方文化的麦当劳文化与代表本土文化的中国饮食文化在全球化语境中发生着冲突,二者存在着二元共存,双向交流的关系。

The relationship between cultural globalization and indigenous assimilation has become a heated talk. MacDonald＇s in China, a symbol of western culture, and the genuine Chinese food of Chinese culture in foreign countries, enjoy the same conflicts in the context of globalization.