旅行社视野下的上海入境游市场拓展对策研究

A Study on How to Develop the Shanghai Inbound Tourism Market in the View of Travel Agencies

入境游一直玻来都是上海旅游业最重要的组成部分之一,如何进一步有效拓展入境游市场是未来上海深化都市旅游发展的关键。文章以上海国旅的入境游经营实践为基础,从旅行社的角度来分析和审视近年来上海入境游市场的发展特征及存在的问题,并有针对性地提出对策和建议。

Inbound tourism is one of the most important parts of the Shanghai tourism industry. Nowadays, how to further and effectively develop the inbound tourism has been the key of deepening Shanghai metropolitan tourism. In the view of travel agencies, the paper takes SCITS as an example to analyze the main problems existed in the market and has a deep discussion about the relevant countermeasures in the end.