基于客户群、模块化及供应链分析的MC实施模式研究

Research on Implementing Pattern of Product Mass Customization(MC) Based on Customers Group,Modularity and Supply Chain

实施大规模定制需要综合考虑企业内外的影响因素.首先分析了产品、模块的批量和品种与MC实施模式之间的关系,并根据定制化程度提出了三种不同MC实施类型.讨论了模块化方法以及模块划分层次规模对产品开发过程中供-需关系的影响,并给出了企业实施MC过程中供应商选择的基本过程.最后结合几种典型产品分析、讨论了三种定制程度模式下的产品模块化实施以及供应商选择的基本特征和方法,为企业根据自身情况选择合适的MC模式提供了借鉴.

It is necessary for enterprises implementing MC to take synthetical consideration to the effects of external and internal factors. The relationships between the variety and volume of product and module and the implementing pattern of MC are analyzed. According to the degree of customization, three MC implementing patterns are proposed. The impact of the pattern of modularity and identification level of modules on the customer-supply relationship is discussed. Then the process of supplier selection in MC is proposed. Finally, the methods of product modularity and supplier selection based on the three patterns of MC are discussed, a reference is provided for enterprise to choose the suitable pattern of MC.