产品设计中的PAP评价体系的构建

The construction of PAP appraisal system in prodacts design

通过对现代社会和消费者心理的分析,阐明了产品设计中心理属性评价的必要性。提出产品心理属性(PAP)评价体系的概念,并初步建立了评价体系框架。

Through analyzing of modern society and consumer＇ s psychology in this article, the nmecessity of appraising system of the psychological attributes of products has been expounded. It is proposed the concept of the appraising system of the psychological attributes of products, and had set up the appraising system preliminary.