新闻策划与媒介公信力

News Scheme and Media Credit

在激烈的市场竞争中,新闻策划已成为不少媒体的制胜法宝。重视之余,对新闻策划的概念却依然模糊,在实践中也暴露出了不少问题,一些媒体借新闻策划之名大行炒作之道,导致媒体的公信力下降。树立媒介公信力,必须遏制新闻炒作。

In the fierce market competition, the news planning has already been the magic weapon of much media. Although having paid attention to the news planning, people are still not clear and definite with the concept of the news planning. Many drawbacks were exposed in practice. Some media take advantage of the news planning and make over propagation, influencing the public trust in media greatly. To establish the public trust in media, news propagation must be banned.