试论在重大突发事件中的媒体权威

Media Authority in Reporting Significant and Sudden Events

在重大突发事件报道中建立媒体权威不仅是可能的,也是必要的。建立媒体权威的关键性因素在于媒体不仅要尽早发现和发布新闻,而且还要建立媒体、政府和社会的互动关系。

It is not only possible bui also necessary to establish the media＇s authority in reporting significant events. The key factor of that is to find and issue the news and set up the interaction among the media,the government and the society as well.