中小企业品牌价值积累中存在的问题及对策

Problems of Brand Value Accumulation in Mid-and Small-Scale Enterprises and their Countermeasures

中国经济突飞猛进地发展,中国企业也在不断发展壮大,而中国企业的品牌发展却相对滞后。地冻三尺非一日之寒,企业的品牌价值是逐渐积累起来的。我国企业特别是中小企业,必须转变重生产轻品牌的陈旧观念,向世界知名品牌学习,方能树百年品牌,做百年企业。

As Chinese economy progresses by leaps and bounds, Chinese enterprises are growing stronger. However brand development of Chinese enterprises is not satisfying. The brand value of enterprises accumulates gradyally, therefore Chiese enterprises, especially mid-and small-scale ones, must transform the obsolete idea of attaching more importance to production than to brand, learn from the world well-known brands , so as to establish brands and enterprises to last for generations.