地市党报如何适应市场化竞争

How Does the Party Organ of City Adapt Itself to Market Competition

地市党报面临市场化的冲击。党报的适度市场化,可从建立经营化理念、完善新闻策划、版面安排及整体联动和突破自费订户四个方面来着手。

The Party Organ of City will be faced with fierce impact of market competition. It could adapt itself according to four aspects, constructing conception of management, bettering news machinate, page arrangement, holistical movement and breaking through booking at its own expenses.