关于市场营销创新的思考

Thinking on Innovation of Marketing

市场营销创新是国有企业发展的必然选择。新型的市场营销,更注重与客户保持长期、良好的亲情关系。面对全球经济一体化,企业必须树立全球化的营销理念,以技术创新的优势带动与知识经济相适应的知识营销。在营销方式的创新中自觉纳入环保措施,以督促企业在获取利润的同时,自觉地将公众利益置于企业利益之上。

Innovation of marketing is the necessary choice of development of state-owned enterprises. New type of marketing pay more attention to keep long-term good friendship with clients. Facing with integrity of global economy, enterprise must establish globalized marketing concept, with advantage of technology innovation promote knowledge marketing adopted with knowledge economy, and in which consciously adopt environment protection measures and put public interest over enterprises＇ while making benefit.