我国现有出版市场的博弈分析

Game Analysis of Current Publishing Market of China

运用博弈理论着重从博弈论角度对现有出版市场的竞争格局与竞争策略加以分析,并利用博弈理论对出版市场提出了一些的建议。

The local publishing market is in a game situation full of rational conflict after China＇s entry into the WTO. The government, local presses and oversea publishing groups are players who have their own payoffs. But only equilibrium strategies lead to the optimal outcome. In this paper, the author discusses the competition situation and strategies of the local publishing market basing on game theory, with the purpose of making suggestions for the related matters.