论人寿保险公司的核心竞争力

On the Core Competitiveness of Life Insurance Corporations

我国寿险公司只有正确地处理客户、产品、销售和员工之间的关系,实现四者有机结合、相互协调、相互促进的契合关系,在价值观、企业文化、服务体系、人力资源、绩效管理以及知识共享等方面,比竞争对手更为领先、执行得更加有效,我国寿险公司才能在未来的激烈竞争中处于不败之地。

Life insurance corporations in China can only gain the winning position in the future keen competition, when they properly deal with the relations among customer, products, marketing and the employee right, treat marketing as the core process of their management and operations, and build up close relationships of organic combination, mutual coordination and mutual promotion. Thus they will execute more efficiently than the competitors in the fields of the sense of value, the corporate culture, the system of service, the human resources management, the performance management as well as the share of knowledge.