对我国足球俱乐部市场开发的思考

Thoughts of Market Development of Football Clubin Our Country

足球职业化在我国起步较晚,职业足球俱乐部在市场开发方面比较滞后,而足球俱乐部的各类市场开发项目是足球职业化赖以生存的主要经济来源。基于此背景,本研究通过文献资料、专家访谈等方法对我国足球俱乐部的市场开发状况进行研究,并在分析其原因的基础上提出足球俱乐部如何更好开拓市场、发展市场的可行性建议。

The football professionalism starts relatively late in our country, the professional football club develops a litte more slowly in the development of the market, and all kinds of market development iterns of the football club are its main economic sources. Because of this background, this research carries out research on the market development state of the club of our country through such methods as documents and materials, expert＇s interview ,etc., thus put forward the feasible suggestion that how to exploit and develop market of football club better on the basis of analysis of these rcasons.