摘要
列举了上海实施品牌战略发展的主要特点，介绍了实施该战略的基本思路和下一步举措，旨在通过品牌战略的推进，提升上海的综合竞争力。
The author illustrates the dominant characteristics of Shanghai to develop the branding strategy, introducing the basic concept and the further action. The article calls on the acceleration of the branding strategy so as to enhance the overall competitivity of Shanghai.
出处
《国际商业技术》
2006年第1期14-16,共3页
International Business & Technology
关键词
上海
品牌战略
综合竞争力
Shanghai, branding strategy, overall competitivity
