摘要
中国经济发展的活力为中国本土品牌的崛起带来了契机;同时,也存在不少槛要迈。这样才能完成从品牌策划到品牌培育,直至品牌建设的过程,实现品牌的真正崛起。
The energy of China's economic development not only brings opportunities to the local brands, growing-up, but also the obstacles to overcome. Only by this experience, can we accomplish the process from the brand design to the brand cultivation, till the brand construction, thus realizing the real blossom of the brands.
出处
《国际商业技术》
2006年第1期19-22,共4页
International Business & Technology
关键词
本土品牌
经济活力
契机门槛
local brands, economic energy, opportunity, obstacle