福特——一个持续发展品牌的百年历程

Ford——the Evolution of a Sustainable Business Brand

一个“百年老企”、“百年品牌”必须有可持续发展的理念，从对市场需求的敏锐感知，到对资源、环境等诸多方面的保护和充分利用，从而对社会不断作出贡献。可持续发展，不但是发展的契机，也是发展之必由。

The concept of sustainable development is indispensabe to a century-old company or brand, which includes not only the keenness to the market, but also the consideration on the protection and the full usage of the resources, the environment, etc., thus contributing to the society. Sustainable development is not only the opportunity,but also a must of the development