摘要
恒隆广场是目前中国最有代表性的集中经营奢侈品品牌的销品茂。以恒隆广场十多年的实践，介绍了购物中心的建设和管理，以及经营奢侈品品牌的成功经验，并对中国奢侈品市场的发展趋势作出了分析与预测。
Plaza 66 is one of the most representative shopping malls gathering the luxury brands. Thrnugh more than nne decade＇s practice the author introduces the construction and the management of the shopping center and the key to the successftl management of the luxury brands. Meanwhile, he makes analysis and the forecast towards the development trend of the Chinese luxury brand market.
出处
《国际商业技术》
2006年第1期39-41,共3页
International Business & Technology
关键词
恒隆广场
购物中心
奢侈品
品牌经营
消费
Plaza 66, shopping center, luxury brands, brands management, consumption
