摘要
中小乡镇企业在市场竞争中面临着很大的压力,若要在市场竞争中战胜对手,取得持续竞争优势,实施低成本战略是有效的战略选择。本文将根据不同类型中小乡镇企业的特征,有针对性地阐述其实施低成本战略的途径与措施。
Moderate and Small Township Enterprises are facing huge pressures in the competitive market. If they want to obtain sustained competitive superiority, they should choose Overall Cost Leadership Competitive Strategy. Based on the characteristics of different type Moderate and Small Township Enterprises, this paper will elaborate the ways and steps of its Overall Cost Leadership Competitive Strategy.
出处
《乡镇经济》
北大核心
2006年第1期20-23,共4页
Rural Economy
关键词
中小乡镇企业
战略管理
低成本竞争战略
Moderate and Small Township Enterprises
Strategic Management
Overall Cost Leadership Competitive Strategy
