海宁市旅游资源特征及大桥后时代旅游业再定位

Characteristic of tourism resources and reorientation of tourism in Haining Area after bridges were built.

海宁市旅游资源丰富,钱江潮、鱼鳞石塘、海神庙、皮革等具有很高的知名度,但是开发深度不足,旅游形象模糊.海宁市位于浙江省杭州湾产业带核心地带,随着钱江十桥等跨海大桥的建设,海宁市的区位将进一步优化,但在今后相当长时段内,旅游业的竞争将日益加剧,海宁市旅游业的结构升级亟待解决.在充分调研的基础上,认为海宁市旅游资源要统筹规划,高标准开发,确立了海宁市作为浙北旅游增长极的地位,进行了旅游形象重新设计,并提出若干开发思路.

There are abundant tourism resources in Haining Area, some of which are well known. But the development of tourism resources is inadequate and tourist image is ambiguous. Haining lies in the core of Hangzhou Bay, Zhejiang Province. After some bridges were built, the location will be further optimized. Yet facing fierce competition in a long period for the future, tourism structure needs upgrading and tourism resources needs some overall plans. On the basis of plenty of investigation, Haining will act as a growing pole in North Zhejiang Province.