湖南凤凰旅游资源的区位分析及开发对策

The Location Analyses and Development Countermeasures of Tourism Resource in Fenghuang Area

旅游区位包括资源区位、市场区位和交通区位。从资源区位来看,国家级历史文化名城凤凰,在湘、鄂、渝、黔边区与张家界、梵净山等著名风景区形成了一种各具特色的优势互补关系。但由于凤凰地处边远贫困的山区,使得其在市场和交通区位上居于十分不利的位置。在分析区位条件的基础上,凤凰旅游要实现可持续发展,首先应挖掘资源的特色,以南方长城为线索和纽带整合凤凰三大类人文景观,全力打造成一种独特的长城文化旅游品牌。其次应加强与张家界和梵净山景区的联系,使三大景区各自依据资源特色,从不同的侧面,全面展示武陵山区独特的自然风韵和历史文化,共同打造“武陵山区神奇之旅”。第三,加快交通运输建设,提高对外联系的等级,改变不利的交通区位。

Tourism location consists of resource location, market location and traffic location. As for the resource location, Fenghuang, the famous historic and cultural city of China, forms a kind of characteristic and reciprocal relationship with other famous tourism resorts in border area of Hunan, Hubai, Chongqing, Guizhou such as Zbangjiajie and Fanjingshan. However, it is in a disadvantage situation on the market location and traffic location because it is situated on the border and backward mountain area. On the basis of analyzing these location conditions, the author believes if Fenghuang wants to maintain a sustainable development, more attention must be paid on three points as following： first, excavating trait from the tourism resource and using the South Great Wall as clue and bond to integrate the three kinds of cultural landscapes in Fenghuang and to create popular brand on tourism of the Great Wall culture in China; second, reinforcing the contact with Zhangjiajie and Fanjingshan in order to make the three tourism resorts completely display the special natural scene and historical culture of Wulin Mountain from different aspects according to their individual characteristic, and collaborating to create “Attractive tourism on Wulin Mountain”; finally, improving the disadvantage transport location by expediting the traffic construction and upgrading the way of Fenghuang＇s external relation.