实施顾客满意战略 创造石油机械名牌

To Make Customer Be Satisfied and to Produce Famous Brand of Petroleum Machine

企业的竞争,也是赢得顾客的竞争。满意忠诚的顾客群既是企业得以生存的基础,也是企业潜在的财富。江汉石油管理局第四机械厂的实践表明:只有创造名牌产品,才能获得顾客满意。具体到企业管理或生产实践中,就是要努力做到三点:1、建立现代化的质量理念;2、以满意的产品满足顾客的需求;3、以内部顾客的满意实现真正意义上的顾客满意。

Enterprise competition means to gain customer Faithful customers are not only the basis of existence but also the potential wealth. The 4th machinery Factory＇s practice states that customers will be pleased only by producing famous brand product. The author introduced three principals of enterprise management and producing practice.