摘要
近年来,我国体育界运动员尤其是体育明星参加商业活动的事件已不再是个别新闻,引发的问题也层出不穷。那么运动员应不应该从事商业活动,是否具有经济价值,怎样才能最大限度地开发运动员的价值等问题已经引起了广泛关注。
In reeent years, it is not the individual news that the athlete participated in the commercial activity especially the sports stars. And the question also emerges one after another incessantly. Then should the athlete be engaged in the commercial activity, whether it has the economic value and how to control has already aroused the widespread interest.
出处
《军事体育进修学院学报》
2006年第1期19-21,34,共4页
Journal of Pla Institute of Physical Education
关键词
运动员
商业行为
体育产业化
体育明星
Athlete
commercial activity
sports industrial produetion
sports star
