摘要
对关系营销的相关理论进行述评,在此基础上,分析了医疗行业的现实状况,说明实施关系营销的必要性,提出了在医疗行业实施关系营销的具体措施。
This paper describes and evaluates the related theory of relationship marketing. On the basis of it, it analyzes current situation of Chinese medicine, then explains the necessity to implement relationship marketing, and finally puts forward several specific measures to carry it out in the field of medicine.
出处
《武汉理工大学学报（社会科学版）》
2006年第1期105-109,共5页
Journal of Wuhan University of Technology:Social Sciences Edition
基金
华中科技大学同济医学院附属同济医院基金资助项目(2096699486)
关键词
关系营销
医疗机构
医疗服务
医患关系
营销措施
relationship marketing
medical institutions
medical service
relation between doctors
patients
marketing measures
