摘要
琅琊山作为著名旅游地,其旅游商品目前存在着产品单调、缺乏特色、品质不高等问题。通过对现有问题的分析,提出了琅琊山风景区旅游商品开发的原则,利用景区独特的自然资源与人文景观优势,从4个方面给出了旅游商品开发的对策,以提升景区的形象与品位,推动旅游业更好地发展。
Langya Mountain Scenic Spot was a famous tourist resort. However, monotony, lack of characteristics, and low quality existed in its tourist souvenirs. Based on the analysis of the present problems, the principles of the exploitation of tourist souvenirs were given, by taking advantages of its unique natural and human landscapes, suggestions from four aspects were put forward so as to improve the image and promote tourism in this scenic spot.
出处
《资源开发与市场》
CAS
2006年第1期90-91,共2页
Resource Development & Market
关键词
旅游商品
开发
琅琊山风景区
tourist souvenirs
exploltatlon
Langya Mountain Scenic Spot
