有限理性与竞争情报被引量：34

Bounded Rationality & Competitive Intelligence

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摘要博弈论是竞争情报领域影响最大的理论,但它对情报工作的实际意义不大,原因是它的分析是基于“人是完全理性的”这一假设,而现实中的人不是完全理性的。本文尝试将西方行为经济学的“有限理性”的理论引入竞争情报领域。本文阐述了有限理性在收集信息、理解信息和(人们)日常行为中的表现,提出了利用该理论克服信息收集和分析中的缺陷,更有效地分析竞争对手和提供情报报告的方法。 Game theory is the most influential theory in the field of competitive intelligence, but it is difficult to apply in our daily work. The main weakness of the theory comes from its assumption that man is completely rational. In reality, man is not completely rational. The author tries to introduce the bounded rationality theory of behavioral economics to the field of competitive intelligence. The paper first illustrates the cases of bounded rationality in information collection and analysis, and daily behavior, then offers some ways to overcome the weakness in information collection and analyses, and some ways to analyze competitors and write intelligence report more effectively.

作者曾忠禄

机构地区澳门理工学院

出处《情报理论与实践》 CSSCI 北大核心 2006年第1期29-32,4,共5页 Information Studies:Theory & Application

关键词竞争情报理论研究/博弈论 competitive intelligence theoretical study/game theory

分类号 G350 [文化科学—情报学]

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参考文献12

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