现代传媒在体育领域中发展前景探析

An Analysis on the Development and Prospects of the Function of Modern Media in Promoting Physical Culture

阐述了报刊、电视、网络等三种主要传播媒介在体育传播领域中的发展历程,并对各自的优劣所在进行比较和分析.对未来体育传媒的发展方向和形式进行探讨.旨在达到体育运动与传播媒介形成一种优势互补和借力共赢的关系.更好地促进我国体育事业的发展.

This paper discussed the progress of newspaper, TV and lnterter as media in promoting physical culture, and made compare and analysis of their respective advantages and weaknesses. It was also a explored the developing tendency and model of future physical culture media aimed to reach a double - win and mutual benefit between athletics and the media. And .so it can promotethe development of our physical culture.