做好高校招生宣传工作的实践与研究

The Research and Practice on Enrolment Propaganda of Universities

高等教育的大众化和办学模式多样化必将引起激烈的生源竞争,尤其是优质教育资源的竞争。省级招办和高校必须结合本省、本校实际准确把握招生宣传的原则和对策,确定行之有效的招生宣传方法,以期在最大程度上给予考生指导,取得理想的宣传效果,提高生源质量。

With the popularization of china＇s higher education and diversification of university mode, the sharp competition of student source has arisen and the competition of good education resource among examinees is drastic. Examination bureau of province and universities should carry out an effective countermeasure of propaganda, so as to give the examinees a whole guide, enhance the effect of propaganda and improve the quality of student source.