摘要
本文对科技产品在国际市场营销的意义和策略进行了探讨。指出,为推动科技产品出口,必须重视国际市场营销,掌握各国不同层次的需求,努力扩大市场,注重信息交流;在营销过程中,加强市场调研,适时地选择目标市场和进入方式;并对营销策略的综合运用作了具体分析。
The anthor makes an approach to significance and tactics of international marketing of science and technology products,and points out that they must pay attention to the international marketing, find out the demand at all levels in every country, make efforts to develop the markets and lay stress on the information exchange, in order to promote the export of science and technology products; and strengthen to conduct an investigation in markets and select the target markets and on-sale modes in due time in the process of product marketing. Meanwhile, a concrete analysis of comprehensive application of marketing tactics is made.
出处
《矿业研究与开发》
CAS
北大核心
1996年第2期86-88,共3页
Mining Research and Development
关键词
科技产品
国际
营销策略
市场调查
经营
销售
Science and technology products, International marketing, Market inves tigation, Marketing tactics