期刊文献+

科研院所产品国际营销的意义和策略

SIGNIFICANCE AND TACTICS OF INTERNATIONAL MARKETING OF PRODUCTS MADE IN INSTITUTES OF SCIENCE AND TECHNOLOGY
下载PDF
导出
摘要 本文对科技产品在国际市场营销的意义和策略进行了探讨。指出,为推动科技产品出口,必须重视国际市场营销,掌握各国不同层次的需求,努力扩大市场,注重信息交流;在营销过程中,加强市场调研,适时地选择目标市场和进入方式;并对营销策略的综合运用作了具体分析。 The anthor makes an approach to significance and tactics of international marketing of science and technology products,and points out that they must pay attention to the international marketing, find out the demand at all levels in every country, make efforts to develop the markets and lay stress on the information exchange, in order to promote the export of science and technology products; and strengthen to conduct an investigation in markets and select the target markets and on-sale modes in due time in the process of product marketing. Meanwhile, a concrete analysis of comprehensive application of marketing tactics is made.
作者 江文辉
机构地区 中南工业大学
出处 《矿业研究与开发》 CAS 北大核心 1996年第2期86-88,共3页 Mining Research and Development
关键词 科技产品 国际 营销策略 市场调查 经营 销售 Science and technology products, International marketing, Market inves tigation, Marketing tactics
  • 相关文献

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部