摘要
基于站点用户点击“后退”的特殊动机,提出了一种基于“点击流”数据的站点信息组织优化方法。其现实依据是:如果站点用户在所期望的位置没有找到目标页面,用户很可能会点击“后退”按钮继续寻找,这样后退“点击流”就为优化站点信息组织提供了一种思路。
Based on the user＇s special motivation of back click, the paper proposes a structure optimization approach of website information organization based on ＂click stream＂ data. Its practical foundation is that if users do not find the target page they expected they will click the ＂back＂ button to continue, then the back click stream may help to optimize website information organization.
出处
《现代图书情报技术》
CSSCI
北大核心
2006年第1期51-54,共4页
New Technology of Library and Information Service
关键词
点击流
站点
信息组织
优化
Click stream Website Information organization Optimization
