为门徒“洗脚”的CEO

Is the CEOs' responsibility to care front line staff?

耶稣说：“每天去传播福音的人不是我，而是我的门徒，所以我要跪下来为他们洗脚。

Front line staff directly contacts customers and suppliers, representing companies' image. When some CEOs are describing companies' strategy and vision from the top, they can not expect that their front line staff display a different company image. The management of front line staff seems to be the responsibility of line managers. But some top CEOs are very concerned about it. According to the point of view of these CEOs, CEOs can help to establish a culture which values front line staff. But CEOs' time is quite limited, besides warm talk and handshake with front line staff sometimes, what else can they do in this respect?