阿玛尼的三步曲

The crash of dream of Chinese male dress brands to become top brands

1975年，40岁的乔治阿玛尼以自己的名字命名，成立了“Giorgio Armani”公司。30年后，Armani已经是超过20亿美元的品牌。仅2005年第一季度，包括中国大陆、香港和台湾在内的大中华地区的销售额增长了52%。现在，Armani集团在全球共开有300多家店面，员工5000名。

A decade ago, some Chinese male dress brands started their effort to enter the top level market. It is their dream of these male dress brands to become top brands around the world. To achieve that, they introduced foreign designers, adopted new marketing and manufacturing methods. But as time pass by, the top brands of male dress in China is still dominated by foreign brands. Is there anything wrong with this process? China dress industry ranks first in many respects, such as manufacturing capacity, export volume, hut so many first can not earn top positions in male dress market.