摘要
文章对图书馆信息服务的市场营销进行了研究,认为图书馆开展信息服务的市场营销是必需的,应用市场营销理论对图书馆信息服务的市场营销问题进行了尝试性研究,并从前期准备、营销策略等方面进行了深入探讨。
The article studies the marketing of the information service for business enterprise in library. The author thinks that the marketing of the information service in library is essential, and researches the problem of the practice of marketing of information service using the theories of marketing. The author carries on the thorough study of the preparation and the marketing strategy of the information service in the library.
出处
《图书馆学研究》
2006年第2期75-77,共3页
Research on Library Science
关键词
图书馆
信息服务
市场营销
library information service marketing
