电子商务中Web挖掘技术的应用探讨

Using Web Mining in Electronic Commerce

随着电子商务技术的深入发展,商家在与用户交互活动中的信息也迅速膨胀,网上的海量信息为Web挖掘提供了一个广阔的应用领域,使用Web挖掘技术能够发现电子商务过程中的潜在模式。文中针对几种不同特点的电子商务Web挖掘系统,包括智能搜索引擎系统、网站用户访问分析系统、个性化推荐系统等都进行了探讨。

With the great development of electronic commerce, activity and knowledge exchanging between enterprises and customers have increased. The World Wide Web is a fertile area for Web mining. This article involved the different characteristics of Web mining system, including intelligent search engine system, Web usage analysis system and personalized recommendation system.