摘要
21世纪的市场是成熟的市场,随着社会的全面进步,一种新的经济现象——体验经济,逐步凸现出来,在激烈的商场竞争中,企业只有按照体验经济的特征进行营销策划,才能立于不败之地。该文浅析了体验经济的产生对市场的影响概况,指出了体验营销的文化基础营销理念及其对策。
The 21st century＇s market is very mature. With the development of the society, there appears a new economy phenomenon-the experience economy. And the enterprises can＇t win in the intense market competition if they are not run or planned according to the experience economy principles. In this article, the author analyses the appearance of the experience economy and its impact on the market, and brings forward the cultural background of the experience economy, marketing ideas and countermeasures.
出处
《鄂州大学学报》
2006年第1期48-50,共3页
Journal of Ezhou University
关键词
体验
刺激
营销
体验经济
experience
stimulation
marketing
experience economy
