B2C电子商务市场的逆向物流分析

Analysis on Reverse Logistic in B2C Electronic Commerce Market

讨论B2C电子商务市场中的逆向物流问题,以期能够在人们研究逆向物流这一问题之时,与当前的电子商务市场加以结合。从逆向物流的定义谈起,结合B2C电子商务市场的特点,分析了如何进行B2C电子商务市场中逆向物流的管理。

Explaining the reverse logistic problem in B2C EC market, connecting reverse logistic problem with EC. The paper introduces the conception of reverse logistic, analyses the characteristic in EC, then discusses how to manage the reverse logistic problem. At last the paper point out the reverse logistic problem must not be ignored.