电子商务环境下企业的知识产权战略

The Intellectual Property Policy of enterprises under e-commerce environment

知识产权是企业最重要的无形资产,随着电子商务和知识经济的来临,知识产权资源在经济增长中的贡献份额逐年上升,知识产权资源对企业的发展也越来越重要。保护和运用好知识产权,实施符合企业情况的知识产权战略,不但能加强企业的市场竞争能力,更能促进企业创新、保持企业的长久生命力。

The intellectual property right is the most important intangible assets of enterprises, with the arrival of e-commerce and knowledge economy, the contribution share in the economic growth of intellectual property right resource rises year by year, intellectual property right resources are more and more important in development of enterprises. If we well protect and use the intellectual property right, it can not only strengthen the market competitive power of enterprises , but promote the vitality for a long time that enterprises innovate , keep enterprises even more.