企业信誉的评价指标分析

Analysis on evaluation index system on the reputation of enterprises'

对企业信誉进行评价,评价指标确定的正确与否起着重要的作用。由于对企业信誉评价结果的使用者不同,因而他们对企业信誉评价的角度不同,指标也因此不同,影响到最终对企业信誉的评价结果也不同。从企业信誉的环境分析,确定了各种使用主体,然后根据各使用者的需要,从不同角度初步建立了企业信誉的评价指标。

The reputation of enterprises＇becomes the focus of people＇s attention. So measurement and evaluation on the reputation of enterprises＂ is a pending problem. This article analyzes the reputation of enterprises＂ environment and confirms the every using body. then it establishes evaluation index system on the reputation of enterprises＇according to their needs.