制造型企业CRM树型模型的建立

Building the Manufactural Enterprise's CRM Tree Type Models

根据两种不同类型的制造型企业和不同企业采用的四种营销模式,将制造型企业分成八类,基于不同企业的情况,建立了有效地实施八种不同类型企业CRM的树型模型,并介绍了CRM中的各大功能模块以及选择相应的CRM应用系统设计平台的方法。

This text is base on two different kirlds of manufactural enterprise and four kinds of marketing mode, it will divide manufactural enterprises into the eight types. On the basis of the situation of different enterprises, we set up the tree type model to implement the eight different kinds of entcrprisc＇s CRM effectively. Then we introduce the CRM functional modules and select the appreciate design platform of CRM for these kinds of enterprises.