消费者对T恤衫形象的感性需求调研分析

Study on consumer′s perceptual demand for the image of T-shirt

通过因子分析的方法提取了代表T恤衫外观形象以及色彩感觉的主要因子,并根据对T恤衫外观形象需求的差异将消费者聚为4类,在此聚类的基础上,利用感性工学的方法以及SPSS统计软件分析了各类消费者对T恤衫外观形象以及色彩的不同感性需求,从而为服装业开发设计符合不同消费者感性需求的T恤衫产品提供了依据。

Through factor analysis, the main perceptual factors of the T-shirt were extracted, which represented its outward appearance and color. Consumers were classified into four groups according to their different perceptual demands for the T-shirt. How these four groups differ in the perceptual demand in respect to outward appearance and color was analyzed with the theory on the perceptual knowledge and statistics software package SPSS. The findings have provided a basis for the garment industry to develop and design the T-shirts which will cater for customers with different perceptual demands.